Tuesday, January 13, 2009

CBS Wins With Football Broadcasting

NBC’s (National Broadcasting Company) broadcast of the Golden Globes ceremony attracted 14.6 million viewers during prime time on Sunday, according to Nielsen’s estimates, lifting the network to second place in the night’s ratings. Although the broadcast was down more than 5 million viewers from two years ago (20 million), it was up considerably over last year’s show (6.2 million), when a news conference substituted for the regular awards ceremony because of the writers’ strike.

CBS led Sunday’s ratings, averaging nearly 30 million viewers during the 7 p.m. hour with postseason football coverage. CBS’s “60 Minutes” followed at 8 (15.7 million), but the network gradually lost viewers as the night went on with “Cold Case” at 9 (12.4 million) and “The Unit” at 10 (10.4 million). ABC finished third, attracting 13.8 million viewers at 9 for “Desperate Housewives,” well below average for the series. At 8 ABC drew 10.3 million for “Extreme Makeover: Home Edition,” and at 10 “Brothers & Sisters” garnered 9.1 million. Fox ranked fourth over all as the two-hour seventh-season premiere of “24” delivered 12.5 million viewers from 8 to 10, well short of the 15.8 million who tuned in to the show’s last season debut, in 2007.

CBS "The Early Show".-

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