BIG Entertainment, the media vertical of Reliance Anil Dhirubhai Ambani Group, announced the launch of its film and entertainment marketing division, big boom. Big Boom will become a one-stop shop for all marketing for the movie, with everything from associative marketing publicity design, PR, advertising and marketing, the company said in a statement.
The Institute will also help brands to exploit the film and entertainment platforms to achieve their business objectives, it added. BIG Entertainment already has interests in film production, distribution and exhibition, home video, music and DVD rentals, and the new division will offer filmmakers and advertisers the ability to liaise and visit with the big brands across the country.
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