Wednesday, January 21, 2009

Honda sends legal notice to Maruti for SX4 ads

Financial Honda Cars India has slapped a legal notice on Maruti Suzuki India over an advertisement that compares the "fake" his new Honda City Sedan under SX4. Financial Honda Cars, a subsidiary of Honda Motor Company, has served a legal notice India's largest carmaker Maruti Suzuki, a subsidiary of Suzuki Motor Corp., marketing text argues that the SX4 Sedan is greater than the segment leader Honda City and the former is loaded with more features.

The notice was served on January 13. Taking exception to an advertisement of Maruti Suzuki India in November last year in one of the newspapers published in Chandigarh, HSCI notice said a comparison of the SX4 and the new Honda City was conducted, which was "the wrong number for the new Honda City to show the superiority product SX4. "Maruti ad code claims that City's entry-level model is not an integrated stereo system as standard, and that the car is shorter and smaller in size compared with the SX4.
Advertisement, Honda claims, incorrect, incomplete and distorted statements with the intent to mislead customers, which constitute unfair trade practices. Honda claims that the ad is an attempt to reject the new city, which was launched in November. HSCI MSI is accused of deliberately "false" to reduce its reputation and lead to a negative effect on sales of new Honda City.Maruti authorities confirmed that a legal notice was served on the company. "We are examining the right questions, and will take appropriate action if and when necessary," said a Maruti spokesman.

Maruti suzuki SX4 ad-

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