Wednesday, March 18, 2009

London’s South Bank Publicity stunt : nude Aer Lingus at Jubilee Gardens

The “999 Nudes” event was organised by Aer Lingus on the Facebook and Twitter websites and was held to promote its £9.99 fares to a series of destinations where they are going head-to-head with easyJet at Gatwick.

London’s South Bank Publicity stunt: nude Aer Lingus at Jubilee Gardens
Aer Lingus has set up a base at Gatwick and is aiming to reposition itself as a no-frills carrier known for operating from the UK as well as Ireland.

It has launched an aggressive advertising and marketing drive to promote the move, including television adverts claiming it offers fares less than half the price of easyJet’s.

Aer Lingus claimed 2,000 people registered for the event, and 999 were offered places, as well as being given two free return flights to one of its eight new routes from Gatwick, including Vienna and Munich.

Hundreds of willing participants remove their
clothes for an Aer Lingus publicity

stunt near Waterloo in London.London’s South Bank Publicity stunt: nude Aer Lingus at Jubilee Gardens
Semi nude Man take part in Aer Lingus's Publicity
London’s South Bank Publicity stunt: nude Aer Lingus at Jubilee Gardens
London’s South Bank Publicity stunt: nude Aer Lingus at Jubilee Gardens

London’s South Bank Publicity stunt: nude Aer Lingus at Jubilee GardensLondon’s South Bank Publicity stunt : nude Aer Lingus at Jubilee Gardens video-

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