Beach Boys, and Girls, Volley for Attention. A campaign by the Association of Volleyball Professionals features close-up shots of its players in all their sun-tanned glory. Sex sells, the saying goes, and in hard times, it seems that hard bodies turn up more often in advertising.
“Beach volleyball, AVP volleyball, is a celebration of the beach, a celebration of the sport,” says Jessica Schulman Edelstein, who with her husband, Andrew, runs Project Design. see photo here.
Models often been more toothsome and headlines can take a more joined-Hither tone, when each ad dollars for doing the work in two or three. Nevertheless, marketers must be careful not to offend, focusing on whether users will consider sex appropriate and attractive or obsolete, or exploitive. What about, "says the association that put on tournaments, beach volleyball tournaments tournaments - where young athletes compete against each other dressed in something other than swimsuits, sunglasses and visors - will run a campaign for close-up photos of their ointment ointment boys and girls in all their muscled , sun-tanned glory?
It is the society's AVP (Association of Volleyball Professionals), do in his campaign for the 2009 professional beach volleyball tournaments on tour. Print, online and outdoor advertising exposure AVP players dressed (and Undressed) for the work, among them Phil Dalhausser, Holly McPeak, Mike Morrison, Todd Rogers, Sean Scott, Tyra Turner and Kerri Walsh.
To be sure, Ms. Lefebvre does not ask more of his players than he has asked himself. After having been noticed as a contestant on season six of "The apprentice, says she asked for the June 2007 Playboy magazine.
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