Indian women now experimenting with their underwear / innerwear.

Today's women are not only to experiment with their intimate wear - underwear - but not shy away from revealing it. Originally, there were plenty of shyness among Indian women about their inner wear, so that they never used to discuss it, but the modern Indian woman has come out of Cocoon. These are demanding comfort in their underwear and experiment with different styles of underwear for 'Marks and Spencer marketing head Nandini Sethuraman' told IANS. Women have been very confident and know their minds. Women are also beginning to realize the importance of a good inner wear that is perfect give the body a perfect shape, too. They are now looking for comfort, quality and sustainability in their inner wear, "she says to. The market today is filled with colorful underwear with the perfect fit different styles and materials, as opposed to a few years back when only repetitious patterns dull colors and wide straps were available.
Indian women, particularly the cosmopolitan crowd with exposure and experience with international brands who know their minds and they do not mind shelling money on good underwear, for them it is an investment, All Stein told IANS that he is here to launch its first flagship Shop in Connaught Place. In a country where the major focus on outer wear, people come out of the shell and is splurging on the inside tread because it gives them a good factor, he added. Inner wear priced between Rs. 200 - rs, 3000, and is available in different materials such as lycra, chiffon, net, rayon and cotton also.
But Stein believes all Indian women still do not know their bra size and underwear brands are trying to inform women about their perfect fit. All Stein also believes that another misconception that Indian women have, is that cotton is best for lingerie. You can Splurge on sensual Thong, Bodice, knickers, corsets, maternity bras, sports bra, Camisole and much more. There is a wind of change in the Indian market, where young people are demanding bras that are transparent, colorful lagging neck straps to fit their dressing. These options were not available earlier, but the attire is Western, the demand for comfortable yet elegant bras increases, "explained Nalini Gupta, CEO, Genesis Colors, the holding company for Bwitch.

Indian women underwear fashion show-